We help AV companies grow and build brands in North America

Go-to-Market strategy and channel development, sales growth, brand development, marketing, product innovation, logistics, techincal support, and more.

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Our Brands

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our focus

Independent Manufacturer’s Representative.

As an Independent Manufacturer’s Reps, we specialize in connecting leading manufacturers with trusted system integrators, consultants, and distribution partners. Our core focus is on delivering expert sales representation, technical support, and strategic market development across four key industries:

Conference Room Presenter

ProAV

Displays, video processors, control systems, extenders, AV-over-IP solutions, and conferencing technologies.

Three white indoor security cameras with black lenses placed side by side on a surface.

Security

Surveillance cameras, access control systems, intrusion detection, and video management software.

IT Server Racks

Datacom

Networking hardware, structured cabling, fiber optics, and infrastructure components such as racks and enclosures.

Venue stage

Broadcast

Cameras, video and audio equipment, transmission systems, and film production infrastructure such as control rooms.

With deep industry knowledge and a relationship-driven approach, we serve as a vital link between manufacturers and the marketplace—driving growth, building brand awareness, and delivering value at every stage of the sales cycle.

Get in Touch with an Expert Today!

elegant solutions for control challenges

Control Software and Custom Bi-directional Module & Plug-in Development

BeInAV specializes in ProAV control software development and system integration across industry-leading platforms including AMX, Control4, Crestron, Elan, Kramer Control, RTI, Savant, URC, and Q-SYS.

Our team of certified programmers delivers sophisticated, reliable automation solutions for corporate, educational, healthcare, and mission-critical environments. With extensive platform expertise in audio, video, and control system infrastructure, we provide tailored solutions that meet the exacting standards of modern integrated technology environments.

Our professional development teams excel at creating custom bi-directional plugins and advanced modules that extend control platform capabilities beyond standard implementations.

Programmer with coding interface and control system touchpad
AMXControl4CrestronELANKramerRTISavantURCQ-sys
Our Control System Experts are Ready to Help!

what can we do for you

Expertise in North American AV Markets

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From Goals to Distribution

Comprehensive approach to support for all your business goals from products innovation and analysis to market strategies, and full channel implementation.

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B2B Networks

We aim to establish B2B distribution networks at both regional and national levels, focusing on primary vertical markets.

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AV Channels Expertise

Refine the channel strategy and communicate your brands value proposition in the Commercial, Security, Broadcast, or DataComm Markets.

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Technical Support

Our team specializes in establishing comprehensive technical support operations across North America, delivering professional technical support staff, product training, RMA processing, and coordinated local repair services.

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Legal Support

Our legal team handles all aspects of business law, from corporate structure and operations to regulatory compliance, licensing, and contract negotiations.

Partnerships Icon

Partnerships

Partnership development is vital for a successful growth and brand definition. Building relationships expands market reach, and brings additional opportunities.

Home Theater

strategic approach

We're Your Partner for laser-focused Channel Strategies

Together we will implement comprehensive sales, marketing, and brand development strategies tailored to these specific markets while building relationships with channel partners who will integrate and resell products into various projects.

To serve different market segments effectively, we will create tiered "plug & play" end-to-end solutions (good, better, best options) designed to meet the diverse needs of distribution partners, resellers, consultants, and manufacturer representatives.

Venue stage

Is your product ready for the market?

Industry expertise to drive Product Innovation

A strategic partnership will help formulate your competitive product roadmap, focusing on innovative technologies and distinctive features to secure a defensible market position.

Working closely with your suppliers, we will identify niche product opportunities and execute a comprehensive marketing launch plan to ensure successful market entry.

AV Retail Store

Expertise to stay in the market

Maintain your brands through successful Support & Service

We offer comprehensive supply chain solutions through established partnerships with third-party logistics providers who manage inventory and deliver products throughout North America within two days.

Our network includes specialized technical service centers providing both basic maintenance and detailed component-level repairs, ensuring complete support for your product lifecycle.

We know you have questions.
Let us answer them.

Let our expertise and connections in AV industry help you grow your business in North America.

LET'S GET STARTED!

customer challenges

Real World Expertise

profit

Online market saturation makes it difficult for authorized resellers to profit from new brands

Target specific B2B vertical markets (Residential, Commercial, DataComm, Security, Electrical, IT) with focused strategies.

market

Distributors demand exclusivity, limiting market reach since no single distributor can effectively serve multiple sectors.

Build an independent sales representative network to drive product demand and develop targeted distribution partnerships.

sales

Manufacturer's sales representatives prioritize main product lines, neglecting secondary brands

Carefully select, train, and manage top sales representatives across all target markets.

brands

Brands struggle with recognition and relationship-building despite significant marketing spend

Implement targeted demand generation strategy focused on key stakeholders (distributors, consultants, architects, end-users) to maximize ROI.

partners

North American market entry requires substantial time, money and infrastructure investment

Partner with established brands to leverage their distribution channels and support systems.

solutions

Distributors excel at logistics but struggle with technical solutions and market expansion due to focus on high-turnover products

Position brand around turnkey "plug & play" solutions (good/better/best tiers) to add value and drive demand.

steps to success

Working with us is Simple.

on day

1

lift-off!
Let's create

90

day plan
think long-term

2

year plan
STEP 1 IS ONLY A CLICK AWAY. DO NOT WAIT.

what we will do

Launching a New AV Brand in North America demands unique Strategy & Relationships

Working on a marketing funnels in each ProAV, Security, Broadcast, DataComm (IT, Electrical, Security) channels while establishing milestones and goals maximizing your investment in the market.

  • Identify Regional & National Distribution partners
  • Identify Resellers for Direct Business
  • Identify the best Manufacturer Reps
  • Identify Manufacturing Partners who are looking to provide turnkey “plug & play” end to end solutions into vertical markets
  • Identify Consultants/Architects/Designers who will specify your products into large projects, such as hotels, live venues, conference rooms, classrooms, bars/restaurants, and more
  • Develop & set up meetings with End-Users to study market trends and product impact to focus sales strategies
  • Manage & execute all the day-to-day activities

let's connect!

Follow & Share.

"Finding the right partner to develop our North American distribution strategy was crucial. They understood the unique challenges of bringing European-engineered AV solutions to the North American market and helped us adapt our messaging and support structure accordingly. Within 24 months, we expanded our distribution network from three regional partners to a comprehensive network of 10 strategic distributors and integration partners. Their expertise in developing our go-to-market strategy and partner certification program was instrumental in achieving revenue growth in North America."

Amped America

"The strategic channel development expertise we received proved invaluable in navigating today's complex pro AV landscape. Their guidance helped us transform our traditional distribution model into a modern, solution-focused network that better serves our integrators and end-users. We significantly improved our partner training program and market presence in key verticals like education and corporate environments. Their deep understanding of both AV technology and channel dynamics helped us position Kramer as a leading force in the digital transformation of workspaces and learning environments."

Kramer Electronics

"Working with our channel development consultant was transformative for Bosch's security systems division. Their deep understanding of our complex B2B ecosystem helped us optimize our distribution network and identify untapped market opportunities. Within 18 months, we saw a 40% increase in channel partner engagement and significantly improved our market penetration in key verticals. Their strategic guidance in developing our partner enablement program was particularly valuable, helping us streamline our certification process and enhance partner support systems. This partnership has been instrumental in accelerating our growth trajectory in North America."

Bosch Security and Safety Systems

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